top of page

I'm Jenny.

Profile

I started my design and direction career exploring Toronto's local art and music community. Since my DIY days, I have come out of advertising and design school and have been lucky enough to work with various clients, agencies and in-house at tech companies to develop an eye for blending hands-on solutions with thoughtful creative. My goal is to bring these skills to the table with an emphasis on the arts and technology to help clients reach their goals and create something special.

Experience

Art Director

All My Friends Agency, Likelike Studio | Jan 2023-Apr 2023 (Freelance)

  • Overseeing concept development of video creative to supply a 12-month marketing plan

  • Working with Creative Director to ensure brand and tone consistency

  • Responsible for storyboarding vision, working closely with project videographer and DP to inform shot list and assist in set deck production

  • Managing client feedback, helping to provide quick solutions to meet a tight work back schedule

​

Jr. Art Director

Clutch | July 2021-Present​

  • Effectively produced creative to meet various business needs such as organic social curation, paid social assets (Meta & Tiktok), display ads (Kijiji & Autotrader), lifecycle email marketing and partnership assets (NHL)

  • Utilized autonomy to experiment with different trends and content styles in order to stay current and lift brand metrics

  • Managed brief intake, seeing projects through concept phases to execution in a fast-paced start-up environment

  • Collaborated with in-house Product Designers to maintain visual brand language, assisted in asset procurement while managing leadership feedback

  • Established company brand guidelines, mapped out site and marketing collateral redesigns

​

Graphic Designer

2MF Ltd. | Jan 2021-July 2021

  • Worked closely with with Senior Designer and Art Director to iterate on artwork for brands on retainer

  • Created banks of assets as well as numerous brand guideline playbooks and identities at a regular cadence

  • Introduced to programs such as Blender and gained experience creating web animations in After Effects to support digital brands

​

Design Intern

Evolutionary Music Co-operative | Jun 2020-Sept 2020

  • Met with labels artists and marketing managers to identify promotional
    materials needed, creating products like lyric videos and album artwork

  • Redesigned branding on Youtube to better set apart online presence on main platform

​

Music Graphic Designer

Freelance | Jun 2016-Sept 2021

  • Helped local artists to develop unique brand cues such as logos or motifs

  • Developed artwork to support campaigns or releases like tour marketing collateral or album cycle identity for social media platforms as well as printed merchandise

Skills

  • Open to feedback and learning​

  • Thoughtful decision making​

  • Determined to seeing visions through​​

  • Extensive background in executing

  • Agile and adaptable to changing circumstances

Tools

Adobe​ Illustrator, Photoshop, Premiere Pro, After Effects, InDesign, Figma,
and Logic Pro X

 

Contact

Email - jenniferspalacios@gmail.com

bottom of page