Ditch the Dealership

Ditch the Dealership was Clutch's first brand campaign that went to TV, Paid social advertising and placements in the wild such as above. Clutch being a new brand, required education to convey the necessity and appeal. As a complex product, we broke down the layers of the ask to arrive at our solution.

Leaning into what could be familiar to most as an annoying foil, we hoped to at least communicate that there's a better way to buy a car out there called Clutch.