RUA CAFE

Landing at 2MF, this was my first project. I was tasked with sculpting the beginning of RUA CAFEs identity. As a small team, we worked collaboratively to design the interior of the cafe, the visual elements that would make up the brand, and the logo; drawn up on a digital pen pad I was then just learning to use.

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RUA CAFE, a cafe revolving around plant based Vietnamese coffee drinks, worked best when paying homage to its cultural roots. I focused on greenery, artisanal feel, and earthy tones to communicate what RUA CAFE was trying to do.