Truck design, photography art direction

Coming out of a rebrand, one of the remaining assets to update was Clutch’s delivery truck. To be striking and keep for the most contrast, we stuck with a red base and kept it clean with the logo as the focal point. After my redesign I worked with the team to capture photography to use in evergreen assets like billboards and digital.

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Clutch: Explainer Ads

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Cleo Financial: Logo Identity